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How Google Works
In this course we're going to back to the basics; understanding how Google works. In this course you'll learn how Googlebot works, the difference between indexing and crawling, how to ensure your content is found by Google and more.
- 7 Modules
SEO Fundamentals
To conquer SEO you must understand the fundamental elements of onsite, technical, offsite and local. Once you've mastered the fundamentals we will then show you how to maximize them on your website to improve your rankings.
- 6 Modules
The SEO Strategy
The importance of a well-built SEO strategy can't be underestimated; unless you know what you want to achieve you won't know what SEO changes to make. In this course you'll learn how to build the right strategy for your website.
- 7 Modules
Backlinks
Learn what backlinks are, why they're so important for your SEO performance, and how to incorporate backlink strategies into your ongoing SEO work. From cleaning up harmful backlinks to building new authoritative links, we cover what you need to know.
- 6 Modules
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